Tell Your Company’s Story To Recruit The Right Talent It can be difficult for small business owners to sell potential employees on the company. While brands such as Google and Amazon have recruits lining up off of name-power alone, your small business will not have that luxury. Being able to sell your company and its culture will go a long way to attracting top recruits to your business. Let Them In On Your Culture One of the most important things to remember as a business owner or a leader is why. Why do you wake up every morning excited to provide whatever service it is you provide to your customers? You should be able to easily explain to potential recruits…
Category: Executive Leadership
How to Overcome Decision Making Problems Making decisions is harder for some people than it is for others. Some people are just naturally good when it comes to solving problems or making decisions. Whether you have a small choice to make or a bigger workplace decision, here are a few steps to overcome this problem. Don’t Be Overconfident One of the biggest mistakes in decision making is being overly confident. There’s a difference between being certain and being overconfident with your decision making. If you head into a decision without thinking things through, you’re more likely to fail. Instead of making a quick choice, treat your decision as a serious action. A good way to avoid being too confident is…
Developing The Next Generation Of Leaders One of the most important roles of senior executives is to develop the company’s future leadership. The groups of leaders that can help take the company to the next level. Even with the current economy, there is a surge of “baby boomers” retiring and it is resulting in a shortage of leaders. This shortage of leadership comes at a time of rapid change. With globalization, the volatile economy, technology changes, and the increased demands of stakeholders, leadership is vital to not only succeed but also, in some cases, just to survive. Most often it is less expensive to reach within the company’s workforce for this future leadership than it is to hire from the…
Why Great Employees Leave “Great Cultures From the outside, a company may look like “the place to work,’ but constantly they are having to hire new personnel when their employees leave. The culture of the company may not actually align with their core values which make for an unhappy workplace. So how can this all be changed? Let’s first understand what a great culture is versus what it’s not. What is Great Culture? While some might think having a great culture is all about parties or free gifts or company sponsored workout classes, having a great culture is so much more than that. When a company’s behaviors, systems, and practices all align with their core values, great culture is the…
The Surprising Power of Questions Asking the right questions can get you the answers and information that you need. However, it’s often forgotten how big of a role questioning plays in our everyday interactions. Rather it’s a conversation with your parents or with a potential client, questioning helps build the foundation of our personal and business relationships. Get The Information You Are Looking for The best way to get the information you are looking for is to ask for the information you seek. Questioning can help build an ongoing rapport that makes people more comfortable sharing information and ideas. This creates an environment where the exchange of ideas and information becomes regular. The more comfortable we are with someone, the…
Why Sales People Fail Not everyone is a natural salesperson. Salespeople come and go in companies because they will either sink or swim. If you love sales, are able to stay organized, believe in your product and are urgent to make that sale happen, then you’ll do well. The salespeople that are lacking these qualities tend to fail miserably. Sales people fail for these reasons: Disorganization People in sales need to be organized. After all, they are balancing so many “balls in the air” at one time. The goal is to build up your product and meet with potential clients, all while fostering and facilitating good relationships within your company and with customers. Sales jobs require appointment setting, strategic planning,…
1. Establish your long-term vision. Take a good look at your company and its core competencies and create a written picture of your future. 2. Communicate your vision. Let everybody know what your vision is and ask them what it means to them. This will help you to get buy-in and help others know where you are going in the long term so they can see where they fit in. 3. Establish some core values. By establishing some core values, everyone will know the guidelines of their actions and decisions. Core values allow us to come up with similar answers to a problem regardless of the position of an employee based on our values. 4. Establish your goals. Set…
With the coming year, CEO’s will have some challenges to overcome. Passive decision making will not resolve these concerns. Many sleepless nights are ahead for these individuals as they commit to making the right decisions. There is no doubt that the CEO’s of companies large and small have similar difficult problems to solve. Most companies will have to take into consideration the following issues for this year: Marketing: With each passing year, new and innovative ways of reaching the masses in marketing are being implemented in companies across the globe. CEO’s have limited moneys to fund these campaigns, and deciding which methods best suit their target markets prove to be challenging. For businesses that have been hit hard by…
Key Drivers. Executives Top Challenge! In our previous newsletter, we talked about Employee Engagement; what it is, what to do, and questions to ask. This article will discuss the “Key Drivers” of Engagement. While employee surveys make it possible to identify engagement, it does not pinpoint organizational improvement very well. There are many factors that will help increase employee engagement known as “Drivers.” These drivers, when managed correctly, will help a company effectively manage the levels of employee engagement. Drivers such as clearly defined goals, vision, culture, management & peer relationships, career development & opportunities, performance feedback, communication, rewards & recognition, and trust are some of the elements that enable employee engagement. Here are some points (in no particular order)…
Creating a corporate culture that attracts top talent is an investment in your company’s future. It is very important to recognize that becoming an employer of choice is not luck; it is a strategy. A strategy that starts at the top and is lived and articulated by everyone. A companywide endeavor that is communicated consistently in words and actions. Everyone within your organization needs to know that it is the goal of the company to become the employer of choice. Your message must be congruent in all aspects of marketing too. Your website, social media accounts, marketing brochures, etc… must all show the company values in its communications. What are employees looking for? Employees want to know a company…