Tell Your Company’s Story To Recruit The Right Talent It can be difficult for small business owners to sell potential employees on the company. While brands such as Google and Amazon have recruits lining up off of name-power alone, your small business will not have that luxury. Being able to sell your company and its culture will go a long way to attracting top recruits to your business. Let Them In On Your Culture One of the most important things to remember as a business owner or a leader is why. Why do you wake up every morning excited to provide whatever service it is you provide to your customers? You should be able to easily explain to potential recruits…